Working America Portfolio
This portfolio offers a snapshot of how I think and lead creative work when the stakes are high. It highlights campaigns, systems, and decisions built to reach working people at scale, connect with them emotionally, and move them to act. I’m eager to bring years of hands-on creative leadership to the work of winning the midterms.
After what our country has experienced this year, I feel a strong sense of urgency and responsibility. I have a bias for action, a deep commitment to results, and I’m ready to get to work.
What I want: Working America to challenge me with ambitious goals and real constraints. I want data and resources that help drive smart decisions, honest feedback when things miss the mark, and room to learn what I don’t know yet. And when the work delivers results, I believe in big hugs and team recognition.
Because the goal is simple: execute well and win. The stakes have never been more important.
Campaigns That Shift Behavior
FFCRA: Data-Driven Creative Pivoting
Using performance data to adapt messaging during a national crisis.
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Returning $1B to Workers
Multi-platform storytelling designed to move people from awareness to action.
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MigrantWorker.gov Outreach Decisions
Letting advocate feedback and response data guide format and spend.
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Reframing Complex Issues
Visual storytelling that makes technical subjects feel human and accessible.
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Modeling Behavior Through Story
Content designed to show people what action looks like, not just tell them.
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Where Policy Meets People
Centering lived experience to make abstract policy real.
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Storytelling That Earns a Response
Scaling Photography Teams to Meet the Mission
Creating repeatable workflows to support hundreds of assignments.
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Prepared to Be Flexible
Planning for change so creative teams can adapt without losing quality.
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Event Production as a System
Treating events as operational ecosystems, not one-off moments.
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Storytelling That Earns a Response
The Elevator Pitch
Designing print and display materials for real-world constraints.
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Why Memes Matter (Even When I’m Skeptical)
Low-effort, high-return content that extends reach and relevance.
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