Modeling Behavior Through Story

For major events, video is more than atmosphere. It is a tool to model behavior. For the Mental Health at Work keystone event, the goal was to move people from passive awareness to permission. Permission to talk, to check in, and to take mental health seriously at work.

The video centered on real voices from across the country. Business owners, workers living with mental health challenges, and colleagues grappling with the loss of a coworker to suicide. By placing these perspectives side by side, the piece normalized conversations many people avoid and made the cost of silence visible.

From a production standpoint, we coordinated in-person interviews, federal staff shoots, and trusted freelance partners to capture these stories while maintaining a consistent tone and visual language. The result was a single cohesive piece that landed powerfully in the room and translated cleanly to online audiences.

The impact was emotional by design. When people see themselves reflected honestly, they are more likely to talk differently, lead differently, and act differently once they leave the room. That is how an event video stops being a moment and starts shifting behavior.