Event Videos

When principals have a major event, they’re thinking about impact—both for the audience in the room and those tuning in virtually. That’s where a strong event video can elevate the moment. I like to approach these with two goals: create an emotional connection that resonates deeply with the audience and design the content to be repurposed for social media. That means thinking about heartstrings and headlines, horizontal and vertical framing, and building in snackable elements from the start.

For this particular video, the challenge was capturing honest conversations about mental health from people across the country. We coordinated a mix of in-person interviews, federal staff shoots, and freelance partners—ensuring consistency in tone, quality, and storytelling. The result was a piece that felt cohesive, human, and true—no matter how or where it was viewed.