Ray Flores

Seasoned Storyteller and Creative Services Leader

For the past eight years, I’ve led creative strategy at the U.S. Department of Labor, shaping how labor issues are communicated to the public. Video is my passion. Below are select multimedia projects I’ve directed—each showcasing storytelling, production, and strategy work that aligns with what Rate might seek from their next Video Creative Director.

As a multimedia Creative Director, here are some ways I can contribute to Rate’s team:

  • U.S. Department of Labor

    Multimedia Leadership

    Creative leader with 25+ years of experience directing high-impact multimedia campaigns and products across video, motion graphics, photography, design, and live events—translating complex policy and worker issues into compelling, audience-driven storytelling.

    My references will vouch that I’m not only a leader but a trusted team member who builds relationships that make teams stronger.

  • End-to-End Producer

    Video is my passion and my team’s pitch, write, shoot, edit, and deliver polished content across platforms and formats—with minimal oversight. I thrive in fast-paced environments, balancing quality with speed. I bring a deep understanding of today’s digital audiences and an enthusiasm for emerging tools, formats, and storytelling approaches. Whether it's crafting Emmy-winning features or turning around same-day event coverage, I stay curious, adaptable, and elevate the teams I work with.

  • Accessible, Inclusive, and Brand-Aligned Storytelling

    As Director of Creative Services at the U.S. Department of Labor, I’ve led department-wide efforts to ensure content meets accessibility standards, reflects diverse voices, and reinforces consistent branding. From bilingual vertical video campaigns to federal-wide brand rollouts, I’ve prioritized inclusive design and messaging that makes every learner feel seen, informed, and engaged—while maintaining visual excellence at scale.

  • Creative Operations Excellence

    Led a lean, high-performing creative team that fulfilled hundreds of video and multimedia requests annually—including explainer videos, social media content, event photography, live productions, and reports to Congress—consistently delivering high-quality work on tight deadlines for senior leadership.

Full Resume

LET’S BUILD A STRONGER RATE- ONE VIDEO AT A TIME