Elevator Posters
Challenge:
While the design team producing elevator posters at the Department of Labor was talented, the process lacked efficiency and clear ownership. Leadership felt overburdened by the recurring challenge of launching a new poster each week—juggling intake, approvals, messaging, and deadlines on top of other responsibilities. As a result, the potential of this high-visibility internal communication channel was not being fully realized.
Solution:
When I came onboard, I took full ownership of the end-to-end production process. From customer request intake and copywriting to pitching concepts for leadership approval (when necessary) and final publication, I streamlined the workflow, making it predictable and sustainable. I also made it a priority to feature real employees in the posters whenever possible, reinforcing authenticity and relatability. Every poster was designed with a distinct call to action—transforming brief, in-passing moments into meaningful opportunities for connection and engagement.
RESULTS
The impact was immediate and measurable:
Elevator Poster designs became the central branding element for major DOL live events.
Federal Survey and Secretary’s Honor Award committees relied on the posters for internal outreach annually.
Affinity Groups recruiting posters saw a 100% increase in inquiries.
Some of the most popular elevator posters were even stolen from their holders—a clear sign of strong resonance and appeal.
