“If it’s important, schedule it.”

That’s my approach when it comes to capturing custom stock photography—like the shoot pictured below. It’s easy to let these shoots fall off the radar with the constant demands of event coverage, portraits, and travel assignments.

But investing time in custom stock photo and video is one of the smartest moves you can make. It pays off again and again—fueling everything from social media posts and internal screens to motion graphics and leadership videos.