Returning over $1B to Workers

The Workers Owed Wages initiative succeeded because it was never just a communications campaign—it was a coordinated, people-first effort that paired strong outreach with extensive boots-on-the-ground conversations nationwide. Field staff, investigators, advocates, and communicators worked together to turn enforcement data into real outcomes for real workers.

Our role was to support that broader effort with clear, human-centered communication. The multi-platform, bilingual launch reframed an overlooked government database into a simple call to action: You might have money waiting. Combined with in-person outreach and direct engagement, this approach helped return more than $1 billion in back wages to hundreds of thousands of workers—an extraordinary success.

The campaign was produced by Wage and Hour Division leadership and executed through my shop. I supervised the video work—reviewing pitches, storyboards, scripts, and final approvals—while my design team created the supporting materials, including media-buy creative, posters, social assets, and internal communications.

Below are examples of news coverage generated by the campaign.