Ray Flores

Seasoned Storyteller with Workers Rights at Heart

I haven’t just followed labor issues—I’ve spent the last eight years shaping how they’re seen and understood, leading creative strategy at the U.S. Department of Labor.

As a Creative Director, here’s how I can contribute to the National Domestic Workers Alliance:

  • U.S. Department of Labor

    Multimedia Leadership

    Creative leader with 25+ years of experience directing high-impact multimedia campaigns and products across video, motion graphics, photography, design, and live events—translating complex policy and worker issues into compelling, audience-driven storytelling.

    My references will vouch that I’m not only a leader but a trusted team member who builds relationships that make teams stronger.

  • Labor-Aligned Values with Senior-Level Execution

    As Director of Creative Services at the U.S. Department of Labor, I’ve spent the past eight years leading storytelling that puts workers’ experiences at the forefront and translates complex policy into clear, actionable narratives.

    My team served as the primary content creators for Acting Secretary of Labor Julie Su, delivering high-impact campaigns aligned with her CARE-focused leadership.

  • Creative Operations Excellence

    Led a lean, high-performing creative team that fulfilled over 1,000 requests annually—including explainer videos, social media content, event photography, live productions, and reports to Congress—consistently delivering high-quality work on tight deadlines for senior leadership.

  • Digital-First Storyteller

    I don’t let perfect get in the way of done. I understand the needs of our contemporary audiences and the demands of digital media. I have a deep love for new tools, formats, and storytelling approaches. From Emmy-winning features to quick-turnaround event coverage, I adapt fast and stay curious.

  • Specific ways I can add values to NDWA’s multimedia strategy:

    On the following slides, click these buttons for samples

  • 🎤 Change the Story Through Cinematic Coverage

    NDWA is working to change how the world sees domestic workers. Part of how we can accomplish that is with our cameras.
    I bring cinematic techniques to elevate event coverage, capturing not just the energy of the moment, but the emotion, stakes, and humanity behind it. We don’t just document—we frame caregivers as heroes and main characters in a movement that matters.

    Potential Protest Footage

  • 🎙️ Skilled Interview that Honors Every Voice

    NDWA represents over 2 million nannies, housecleaners, and home care workers—each with a powerful story to tell. With decades of experience conducting interviews and shaping narratives, I help ensure these voices are heard with clarity and impact. I bring structure, emotional depth, and story arcs that transform raw testimony into stories that resonate, inspire, and move people to action.

    Mental Health At Work

  • 🎨 Motion Graphics that Amplify Innovative Solutions

    NDWA is known for creating bold, forward-thinking solutions for domestic workers. I use motion graphics to help bring those innovations to life—clarifying complex ideas, highlighting key messages, and unifying campaigns with a strong visual identity. From social media to explainer videos, motion design adds clarity, consistency, and the emotional pull needed to move audiences and spark change.

    Apps For The Environment

  • 📚 Explainer Videos that Make Policy Personal

    NDWA develops powerful policy solutions—and I specialize in making those solutions clear, accessible, and actionable. My career at DOL, EPA, VA, and the U.S. Army has been rooted in breaking down complex topics through explainer videos and multimedia storytelling. I’m driven by a passion for creating content that doesn’t just inform—but genuinely makes life easier for the people we serve, helping them understand their rights, benefits, and the systems that impact their everyday lives.

    Cobalt Explainer

  • Let’s Reimagine What’s Possible

    There are so many more ways we can elevate NDWA’s presence together. From influencer collaborations and culturally resonant memes to PSAs and mini documentaries, I’d love to connect and explore bold, creative strategies that amplify the voices of domestic workers. Let’s talk.

Full Resume

LET’S BUILD A STRONGER LABOR MOVEMENT- ONE STORY AT A TIME