Ray Flores

Seasoned Storyteller with Workers Rights at Heart

I haven’t just followed labor issues—I’ve spent the last eight years shaping how they’re seen and understood, leading creative strategy at the U.S. Department of Labor.

As a video producer I am a…

  • Digital-First Storyteller

    Expert in tailoring video content to fit the platform- whether it’s Reels, Youtube, or live events to maximize impact, reach, and engagement

  • U.S. Department of Labor

    Quick Turnaround Specialist

    I don’t let perfect get in the way of done. I excel at anticipating issues, assessing resources, set clear expectations, and deliver fast, high-quality content tailored for social media impact.

  • Story Architect

    I don’t just give people a mic - when there is time, I help people tell their story in a way that builds empathy and drives action

  • Award-Winning Video Producer

    A seasoned creative leader with decades of experience—and a deep love for new tools, formats, and storytelling approaches. From Emmy-winning features to smartphone event coverage, I adapt fast and stay curious.

  • How I can add value to your current video strategy.

    On the following slides, click these buttons for samples

  • 🎤 Rally & Event Coverage

    What You Have:
    Strong rally and event coverage with high energy and mobilization power
    What I Add:
    🎬 A cinematic eye that elevates event coverage—capturing not just the crowd, but the emotion, stakes, and movement in a way that draws the viewer in and makes them feel like they’re part of the moment.

    Potential Protest Footage

  • 🎙️ Worker Interviews

    What You Have:
    Authentic, raw testimonials from workers.
    What I Add:
    🧭 Guided interviews with structure, emotion, and story arcs—so every voice moves hearts and minds.

    Mental Health At Work

  • 🎨 Motion Graphics Integration

    What You Have:
    A strong archive of video and photography.
    What I Add:
    ✨ Use of motion graphics that unify brand identity, highlight key messages, and bring campaigns to life—adding clarity, consistency, and visual impact across every platform.

    Apps For The Environment

  • 📚 Explainer Videos

    What You Have:
    Many complex, high-stakes issues that affect millions.
    What I Add:
    📢 Short, sharp explainer videos that simplify complex issues—and rally support with clear, compelling language.

    Cobalt Explainer

  • There are a lot more ways we can transform AFL-CIO's video presence together.

    I would love to discuss other options such as influencers, memes, PSAs, and mini documentaries.

From your job listing, the kind of employee it sounds like you want is a mid-tier one-man band who is a jack of all trades...

I have another idea.

The more I think about how I can best serve the AFL-CIO, the clearer it becomes: my greatest value isn’t as an employee, but as a partner.

Instead of hiring a mid-level, short-term content creator, you could retain a senior creative strategist who already understands labor messaging, handles script-to-screen production, and brings a network of freelancers ready to scale projects up or down. For roughly the same budget, you get not only better videos—but a real creative partner.

Why a retainer model works best

  • Strategic Continuity, Not Just Content Creation

    You get a seasoned creative director with a 25+ year career in government storytelling, labor messaging, and cinematic media.

  • Greater Flexibility, Lower Overhead

    I manage end-to-end production—from scripting and directing to producing and editing.

    Cost-effective: No onboarding, benefits, or admin overhead. Travel, gear, and scale-up support are built in and flexible.

  • Better Creative Output

    Instead of hiring one mid-level producer, you tap into my full stack. I bring trusted freelance crews, editors, and motion designers to scale production as needed

  • Labor-Aligned Values with Senior-Level Execution

    As I noted above, I don't just understand labor issues - I've dedicated the last 8 years of my creative life to them at DOL.

Sample Retainer Contract

Sample 3-month plan

Let’s build a stronger labor movement—one story at a time.